How To Develop a Donor Stewardship Program - An Essential Funding Strategy for 2016
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How To Develop a Donor Stewardship Program - An Essential Funding Strategy for 2016

Guiding Principle 7 Register here:

When: Weekly Wednesday Webinar
From 11:00 AM until 12:00 PM
Presenter: Rebecca Jacobson, Development For Good
Contact: Debbie Nelson, SCANPO Knowledge Network Manager

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Results from the 2015 Fundraising Effectiveness Project show that for every 100 new donors gained, the average nonprofit lost 103 donors through attrition. Savvy nonprofits are beginning to understand that stewarding current donors is an essential fundraising task for creating long-term commitment from your donors. In fact, just a 10% increase in your annual donor retention rate can DOUBLE the lifetime value of your donor database. In the competitive fundraising climate of 2016, it’s time to integrate donor stewardship into your annual fundraising plan!
What You Will Learn:

-How to start a stewardship plan with the people and resources you already have

-The basic components of a stewardship plan

-How to segment your donors for stewardship practices

-Specific stewardship strategies for different donor segments

About Rebecca:

After a 20-year career working in nonprofits, Rebecca now offers her expertise as a development strategist to nonprofits throughout South Carolina. Rebecca is passionate about encouraging nonprofit leaders to embrace donor stewardship as an essential fundraising activity. Much of her work focuses on conducting board training on fundraising best practices, creating strategic development plans, and providing creative support to development staff.