Make an old idea new again! That's just what Together SC did when it (re)created its “Plenty in 20” webinars designed to complement its Carolina Leadership Seminars.
“Plenty in 20” is a form of micro-learning that provides useful nonprofit operations and leadership "how-to" information in just 20 minutes. As described by Ben Bullock, Director of Operations for Together SC:
"Plenty in 20” was going to the be the revamped “Weekly Wednesday Webinars.” But we realized that those weekly webinars were not getting the foot traffic we wanted. So, we modified things. We reduced the number and length of the webinars, added the “Plenty in 20” concept to the Carolina Leadership Seminars Program, and opened the webinars to everyone.”
There is a nominal cost to attend the “Plenty in 20” webinars and members of Together SC receive a discount on registration.
"Plenty in 20" is a nice strategy for engaging members, expanding a state association's outreach, attracting new members, and building capacity. Sounds like 20 minutes well spent.
Together SC also graciously shared its rebranding journey with the network during a recent Network Call, “Thinking about rebranding your state association? Hear what one state association has to share about its rebranding journey.”
After 20 years, the South Carolina Association of Nonprofit Organizations felt it was time to rebrand itself. With a vision to “reinvent” its identity that would encapsulate everything the organization does, SCANPO set out to completely change how it looks, talks, and behaves to become Together SC.
Thank you to Madeleine McGee (President) and Ben Bullock (Director of Operations) of Together SC, and Jessica Munday of TRIO Solutions, for sharing their time and insights with the network.
Network Engagement Specialist